Boyenga Team · San Mateo Eichlers What's mine worth?

San Mateo Eichlers  /  The Lexington

Brochure · 7 pages · later 1950s

The Lexington.

“With breathtaking views in The Highlands · San Mateo.” Green and black, and the one we reach for most. It names sixteen suppliers in two paragraphs, and it carries the two price cards — six plans, six prices, and the financing terms in full. This is the most complete original price record for this tract we have seen anywhere.

Download the whole brochure

Scanned by us from our own copy — the PDF is the whole booklet, the JPEGs are one file per page. Single pages download from the JPEG ↓ link under each scan below. Free to use. If you are researching this tract, take it.

Everyone quotes the $17,950

Almost nobody quotes the rest of the card: that the monthly payments include taxes and insurance, that the GI terms include the veteran's tax exemption and the FHA terms do not, that houses on extra large lots were $500 extra, and that all down payments are plus closing costs. The full table is below.

Every page, in order

All seven sheets.

Click any page to open the full-size JPEG. Pages five and six are the price cards.

Brochure cover with a green vertical band and a photograph of an Eichler terrace, headed With Breathtaking Views in The Highlands, San Mateo.
Page 1  JPEG ↓ Cover — “3 and 4 bedrooms · 2 baths · all-purpose room · 2-car garage.” The specification is on the cover, which tells you who this brochure was written for.
Brochure spread with three short sections of text beside a green map of the Highlands marking a proposed school site and a proposed shopping centre.
Page 2  JPEG ↓ No finer setting — The map is the dating evidence: a “PROPOSED SCHOOL SITE” and a “PROPOSED 10-ACRE SHOPPING CENTER”, both still drawings. San Francisco is “just 30 minutes away, via scenic Skyline Boulevard” — before the freeway.
Brochure spread headed famous-name quality appointments and enjoy custom features at no extra cost, with a photograph of an Eichler exterior.
Page 3  JPEG ↓ The specifications — Sixteen suppliers named in two paragraphs. Armstrong, Pittsburgh, Arcadia, Rusco, Formica, Stanley, A. O. Smith, Sargent, Samuel Cabot, General Paints, Thermador, Waste King. This is the page that answers “what is original in my house?”
Brochure spread headed the heart of your Eichler Home, live the California way and select your house your colors now, with photographs of a kitchen and a terrace party.
Page 4  JPEG ↓ Kitchen, siting and colour — Three things here. Zolatone cabinets and a built-in chopping block. The roof overhang described as engineering — “keeps him out of the house in summer, lets in slanting rays during winter.” And buyers choosing their own colours for exterior, beams, ceiling, walls and bathroom tile.
Price card printed in green showing three Eichler floor plans with prices, down payments and monthly payments for plans SM-100, SM-223 and SM-134.
Page 5  JPEG ↓ Price card, one of two — SM-100 — $17,950. $500 down on GI terms, about $121 a month. SM-223 — $19,950. SM-134 — $21,950. And the note nobody quotes: the monthly payments include taxes and insurance.
Price card printed in green showing three Eichler floor plans with prices, down payments and monthly payments for plans SM-104, SM-124 and SM-114.
Page 6  JPEG ↓ Price card, two of two — SM-104 — $19,950. SM-124 — $20,500. SM-114 — $20,950. Same features box on both cards: Thermador range and oven, Hotpoint dishwasher, Waste King disposer, radiant heat, Armstrong cork floors, extra large two-car garage.
Brochure back cover with driving directions beside a green map, and the Eichler Homes logotype above a Palo Alto address.
Page 7  JPEG ↓ Back cover — Directions from San Francisco down Skyline to an entrance half a mile south of the Crystal Springs Road junction. Sales office: 2001 El Camino Real, Palo Alto, DAvenport 3-0217. And at the foot, in six-point type: “We reserve the right to change prices and plans at any time.”

Pages five and six

Six plans, six prices, and the terms.

PlanPriceGI downGI monthlyFHA downFHA monthly
SM-100$17,950$500~$121$3,050~$118
SM-104$19,950$800~$130$3,650~$125
SM-223$19,950$800~$130$3,650~$125
SM-124$20,500$1,150~$132$3,800~$127
SM-114$20,950$1,300~$136$3,950~$129
SM-134$21,950$1,950~$138$4,150~$127

Look at the cheapest plan. Its FHA payment is lower than its GI payment, which looks like a misprint until you read the note: the GI terms include the veteran's tax exemption and the FHA terms do not, so the two columns are not measuring the same thing. Standard on every plan: built-in Thermador range and oven, built-in Hotpoint dishwasher, Waste King garbage disposer, engineered radiant heat, Armstrong cork floors, and an extra large two-car garage. The full price page →

Room dimensions are printed on the plan thumbnails at a size our scans cannot resolve, so we have not transcribed them. The plans are single-storey, three and four bedroom, each with a terrace, an all-purpose room and a two-car garage.

Page three

Sixteen suppliers, named.

This is why this brochure matters more than its seven pages suggest. When an owner asks what is original in their house, this is the document that answers it.

ComponentNamed supplierWhat the brochure says
Living-area flooringArmstrong cork“Armstrong cork floors cover the living area.”
Kitchen flooringAsphalt tile“Grease-proof asphalt tile floor is easy to keep sparkling.”
GlassPittsburgh“Window walls of Pittsburgh crystal glass.”
Sliding glass doorsArcadia“The finest made” — aluminium framed, fully screened.
Sliding windowsRusco steelFully screened and weather-stripped.
Counters and snack barFormica“Heat and scratch resistant and easy to clean.”
Range and ovenThermador MasterpieceSuper-sized built-in electric. “Saves stooping to use oven.”
DishwasherHotpoint / Waste KingThe price cards say Hotpoint; the Brandywine brochure says Waste King. Both appear.
Garbage disposerWaste King“Eliminates all garbage quickly and quietly.”
Water heaterA. O. SmithPermaglas lined, guaranteed ten years.
Garage door hardwareStanleySliding garage doors on Stanley hardware.
Door hardwareSargent“Lifetime brass doorknob.”
Stains and paintSamuel Cabot, General PaintsInterior and exterior.
Cabinet finishZolatone“A washable plastic paint.”
Water pipeCopper“Rust-proof copper water pipe.”
PanellingPhilippine mahogany“Its rich, beautiful grain adds charm and luxury.”

Two of these settle arguments we see regularly. The windows are Rusco — the F. C. Russell Company — not “Rasco.” And the original kitchen floor is asphalt tile, not cork; the cork stopped at the living area. The full specification page →

What the map on page two dates

The green map marks a “PROPOSED SCHOOL SITE” and a “PROPOSED 10-ACRE SHOPPING CENTER”, both inside the tract outline. Highlands Elementary and Crystal Springs Village both exist now. When this was printed they were drawings.

The text puts San Francisco at “just 30 minutes away, via scenic Skyline Boulevard” — before I-280. And the back cover gives the entrance as half a mile south of the Crystal Springs Road junction on Skyline, with the sales office at 2001 El Camino Real, Palo Alto, DAvenport 3-0217. You drove down the Peninsula to buy a house on the hill.

Then, in six-point type at the foot of the back cover: “We reserve the right to change prices and plans at any time.”